|Futures Broking via Mobile Device|
Most of the time my attempt to persuade is to quote the progress made by clients that sell online. Pointing out the dramatic sales growth via tablet devices such as iPads. My request is for the new website to be built using responsive web design. That is a web design that adapts to the screen resolution of the displaying device. But given that most web designers are not familiar with the CSS and design skills required to effectively operate responsive web design, in the end we tend to compromise. We generally end up with a design that works okay with iPads and other tablets but fails to work on smart phones.
In essence, most clients have failed to fully embrace the potential of the mobile web. The same could not be said of futures brokers RJ O'Brien. RJO have launched a complete suite of mobile friendly products and services built specifically for the needs of users of iPhone and Android smart phone devices.
The thinking behind RJ O'Brien's approach is driven by the need to provide a seamless service; in the office, on the road, and at home and a stream of real time information in a market category where information is time critical.